"Dude, I invented the friggin iPod, okay? Have you heard of it?"The story so far. Jobs has experienced a little bad publicity about some stock options, just before an important keynote presentation. He thinks Scoble has stolen his personal iPod, and then he finds it again under a pile of unread paperwork. Friends, rivals and expensive lawyers phone with sympathy and advice. But positive thinking saves the day.
Someone did a Secret Diary of Bill Gates a few years ago (website seems to have gone offline, but here are some reviews from Salon 21st and Dr Dobbs), but I think this is much funnier. Further discussion, together with speculation about the identity and nationality of the author on the Digital Rules blog.
Update: Steve Jobs' secret diary has been taken offline, for reasons that will excite the conspiracy theorists. I hope you caught it before it went, but I understand there are cached versions still available - see the comments on the blogstub.
Another Update: Another secret diary has appeared, called Fake Steve Jobs. Not the same.